Privacy policy

Introduction

We are committed to protecting your privacy and do not pass on any information to outside parties except to fulfil services as detailed in this policy.

By visiting www.cherrytreepreserves.co.uk you are accepting and consenting to the practices described in this policy including the collection and use of information by The Cherry Tree (UK) Ltd. or Blue Water Web Ltd. strictly on our behalf.

What data we collect

We will collect and process the following data about you:

Information you submit

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When you submit an enquiry, we may ask for your name, address and e-mail address.

Information we collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We refer to this automatically-collected information as “Device Information.”

Why we need this data and what do we do with it?

We use information held about you in the following ways:

Information you submit

We use the Order Information that we collect to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with relevant information or advertising relating to our products or services.

Information we collect

We will use this information:
To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
To allow you to participate in interactive features of our service, when you choose to do so;
As part of our efforts to keep our site safe and secure; and
To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

How long we will hold the information

We will hold the information for the processing of any information required for any contract we have with you and for a reasonable period thereafter.

When you place an order through the site, we will maintain your Order Information for our records unless you ask us to delete this information.

We will review the information held on a periodic basis and delete information which we assess will no longer be required for any future dealings between you and us.

How do we protect your customer information?

Under EU and UK data protection law, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

Will we disclose personal information to outside parties?

We do not sell, trade or rent your personal information to others.

We will only disclose your personal information to outside parties:

  • To help us use your personal information, as described above. For example, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the site (you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout; and
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation.

Your data rights

You have the right to request access, modification or deletion of the information held about you under law. Please direct any data queries to info@cherrytreepreserves.co.uk

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contacts

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@cherrytreepreserves.co.uk

Cookies

Our site and online services may use “cookies”. Cookies enable you to personalise your experience on our sites, tell us which parts of our websites people have visited, help us measure the effectiveness of ads and web searches, and give us insights into user behaviour so we can improve our communications and products.

For further information about cookies and instructions on how to adjust your browser settings to restrict or disable cookies, see the IAB website at www.allaboutcookies.org

Because cookies are used throughout our websites, disabling them may prevent you from using certain parts of the sites.

The cookies used on our websites have been categorised based on the guidelines found in the ICC UK Cookie guide. We use the following categories on our websites and other online services:

Category 1 — Strictly Necessary Cookies

These cookies are essential to enable you to browse around our websites and use their features. Without these cookies, services like shopping baskets and e-billing cannot be provided.

Category 2 — Performance Cookies

These cookies collect information about how you use our websites — for instance, which pages you go to most. This data may be used to help optimise our websites and make them easier for you to navigate. These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous.

Category 3 — Functionality Cookies

These cookies allow our websites to remember choices you make while browsing. For instance, we may store your geographic location in a cookie to ensure that we show you our website localised for your area. We may also remember preferences such as text size, fonts, and other customisable site elements. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on external websites.